What’s your thoughts on the current situation of the server?

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I think you are too focused on the playercount and growth.

What is important is keeping one server full.

Players need a fixed and improved economy.
That way there is long-term incentive not just to stay on the server; but to play the gamemode

Gamemode needs to be runnable and doesn't crash, it shouldn't have errors, the content should be low - so that new players join fast.

IMO. new players also need to get pushed onto the forums at some point.

It's not rocket science, it's not business school, it's not the davinci code.

Hey Haarek - unfortunately, I don't quite understand your point. Unless I've completely lost the plot, player count and growth are the objective KPIs here.

If your issue is with the ambitious vision I propose, it's a good way of not getting lazy, creating a shared sense of purpose to work towards (over time), and provides a tool to prioritise changes that will make a large difference. By proxy, any change you make towards a larger objective will achieve smaller ones, such as filling one server.

Moreover, though I agree with some of the specific points you make, which constitute part of the solution to low retention, I feel correct prioritisation is crucial, as if the basics aren't fulfilled, then more advanced changes such as a revamped economy won't have as big of an impact as they could have, and will lead to frustration.

Based on my product design background, I feel there are a couple of things the team could do to help with this.

Firstly, I'd recommend they deeply empathise with the most important target users (I'd argue, completely new players), to understand their problems, goals and desires. This would constitute joining Fearless, or another RP server, with 'fresh eyes', and figuring out exactly what problems are being encountered early on that stop a player from returning.

From my brief analyses, most payers don't even get as far as caring about the economy before they permanently clock out, with the unrealistic economy probably only providing issues to those who have played hundreds or thousands of hours. Though this is a sub group that we eventually would want to please, I feel it's not the largest pool of potential players to target, and that there's likely a wider spread of issues that bother them, compared to brand new players.

After identifying the main problems, I'd recommend they use a 'Now, Wow!, How?' priority matrix to categorise the problems, and address them accordingly.